To strengthen your online web presence and generate more interest from local and organic search results you need to create credible inbound links to your website. In fact having credible inbound links from relevant popular sources is the biggest factor for search engines. Creating these inbound links is simple, but may cost you some money.
Some inbound links are generated from online directories which allow users to comment and rate your businesses. These online directories may include (remember you might have to pay for some of these services), Yahoo’s Small Business directory, Yellow Pages enhanced listings, Merchant Circle, Better Business Bureau Online, Thomas.net or any other online registry or directory that is relevant to your business. A word of caution, make sure to do your homework before adding your business to a random directory. Look at their online reputation because it will affect yours.
Speaking of reputations, one easy way to create a credible online presence is to have a pattern of positive reviews on the internet. Many potential customers are using reviews to evaluate your business on sites such as Google Places, Facebook Places, Yelp, Merchant Circle, Angie’s List and more! Ask your clients to write a short positive review of your business on their favorite review site and in no time you will have created a great online reputation.