DIY, or do it yourself, is apparently the “in” thing now. It has an acronym, so it must be official. The thing that, to some, used to be simply figuring out the solution to a problem and then fixing it now has its own TV network.
I kind of wish I was kidding when I wrote that.
Look, in many cases, DIY is a perfectly fine solution. But when your business is at stake, the last thing you should consider is involving yourself in something that is not your particular area of expertise. If you sell a product, then be an expert in the product you sell. If you provide a service, then provide the best possible service that you can provide.
But you are not a web developer and there is nothing wrong with that. The question is why would you risk putting a global face on your company that didn’t show your company in the best light possible? Here’s what you’re setting yourself up for:
Bad design. Design has become a key part of our everyday lives. Don’t believe me? Take a trip to your local Target, go to the housewares, and look at how many can openers there are. You will find designs for big hands and small hands. You will find every color of the rainbow. You will find some with rounded corners and some with straight edges. Design is everywhere.
This goes double for the internet. Today’s customers demand a clean and well designed experience when visiting a website. If you can’t provide that, then they will find someone who can. You get mere seconds to make your first impression with your website; why risk losing a customer before they’ve even seen what you have to offer?
Bad security. Security is a constant issue on the internet. By taking your website into your own hands, you are taking responsibility for the security of your site’s code as well as the security of your customers’ data. Are you willing to do that?
High-volume sites can see hundreds, if not thousands, of attacks per week. But, if you think that your site is “too small to be hacked” you’re wrong. Hackers and scammers use automated tools to scour the internet looking for sites that they may be able to exploit. No one has to know your site exists to make it a target; it only needs to be online.
Bad crises. Your site has crashed. What do you do?
Every second that you spend trying to answer this question means another potential sale that you could have secured or another potential client that you could have talked to.
A quality web developer is going to have a pre-set crisis response plan in place that can get you back up and running as quickly as possible – in some cases, within minutes.
We don’t claim to be experts in your area of expertise and we have no shame in that. Likewise, you should have no problems calling in the experts when it comes to putting your company on display for the entire world to see. Give us a call and tell us how we can help you.