What is 10x content? Or have you ever tried to create one? It’s not easy, is it? Knowing how and where to start can often be the biggest obstacle you’ll face. In today’s Whiteboard Friday, Rand talks about how good, unique content is going to die, and how you can develop your own 10x content to help it along.




The video at bottom of this page will explains in more detail.




Some Criteria For 10x Content.

Basically, the criteria for 10 times better than what anyone else is doing is the following.


  • It has to have great UI and UX on any device.
  • That content is generally a combination of high quality, trustworthy, it’s useful, interesting, and remarkable. It doesn’t have to be all of those but some combination of them.
  • It’s got to be considerably different in scope and in detail from other works that are serving the same visitor or user intent.
  • It’s got to create an emotional response. I want to feel awe. I want to feel surprise. I want to feel joy, anticipation, or admiration for that piece of content in order for it to be considered 10x.
  • It has to solve a problem or answer a question by providing that comprehensive, accurate, exceptional information or resources.
  • It’s got to deliver content in a unique, remarkable, typically unexpectedly pleasurable style or medium.

If you hit all of these things, you probably have yourself a piece of 10x content. It’s just very hard to do. That’s what we’re talking about today. What’s a process by which we can get to checking off all these boxes?

Step 1 – Gain deep insight.

Gain deep insight into the core of why people are interested in this topic.


Step 2 – We have to get unique.

Consider unique angles on the problem.


Step 3 – Uncover powerful methods to provide an answer.

Uncover powerful, hard-to-replicate, high quality methods to provide an answer.


Step 4 – Find a unique, powerful, exceptional way to present this content.

Expect to succeed 1/5 – 1/10 times. Practice and Experimentation are the only ways to  get good.