Now, more than ever, customers and clients understand that their website is the face of their business to the rest of the world. More than just a platform that they can use to display their company’s basic information, their website can show potential customers and clients exactly who a company is before even picking up the phone.
That said, a lot of people don’t give this incredibly important aspect of their business the attention that it requires. There are a few aspects that need to be taken into consideration whenever you’re considering having a website built. Leave one of them out and you might have have just left out the customer that could have turned a good year into a great year.
Design. Your site’s design is critical. Modern consumers want an experience on the web that makes them comfortable. Your site should be easy on the eyes. Information should flow smoothly. Text should be sized appropriately. Colors, shapes, and other visual elements should add to the design of the site, not take away from it or force a particular concept.
Design is a part of everyday life now. Your website is no different.
Content. Your content needs to reflect what your company stands for and who your company “is.” It is a direct reflection of your corporate personality. The web is overflowing with cookie cutter content these days – make yours stand apart!
If you’re a good writer, harness that to take the message of your company directly to your clients, customers, and prospects. If you’re not (and there’s no shame in admitting it) then find someone that can tell your story the way you want it told and then let them be your voice.
Your content is what is going to get people to trust you. It will build your authority and it will turn visitors into customers. Content is not to be taken lightly.
Search Engine Optimization. The best website in the world is useless if no one can find it. You need to make sure that your site is using the latest best practices to ensure that it is being indexed properly by all of the major search engines. SEO is not a small undertaking. It encompasses content and headings just as much as it does file names, back end code, and server settings.
Flexibility. If your site were to suddenly get significantly more traffic than usual, how long would it take your host to adjust to your new needs? Make sure that your hosting infrastructure can support your needs for both the short term and the long term. Losing out on a $20,000 day because your host couldn’t keep up and keep your site online is a missed opportunity you won’t soon forget.
If you think that your host and your web developer meets these criteria, then you are far ahead of the curve. If you don’t and you’d like to discuss how we may be able to help augment your business, then we would love to talk with you.