Most businesses find there is a lot of low hanging fruit in their existing customer bases. How often are you communicating with yours? Probably not as much as you should be! Sending out a monthly newsletter is a very effective way to stay in touch with your customer base. Creating a successful monthly correspondence can seem like a daunting task, but with just a few simple guidlines, writing these newsletters will seem like a breeze and can tremendously help your business.
While brainstorming a new newsletter make sure to choose a non- “sales pitchy” topic that is not focused on selling your products, but that is focused on giving the reader some valuable, free information. Customers will be immediately turned off by a newsletter created only to sell them something. Instead, choose topics that are relevant to your industry while also giving the reader some new or entertaining information. Newsletters help your readers stay engaged and get the most out of your relationship with them. Talk about company updates, new employees, specials, and highlight clients and partners, not about this weeks special, or how great your services are.
Make sure to add a “Did you know?” section in your newsletter to inform clients of services or products that they might not know you offer.
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This reminds your client that you offer more than what you already do for them and is a great way to get new business from existing clients. Start developing a newsletter to send out next month. Your customers will appreciate the time you spent on staying in touch.